Official Opening of Longines' largest global Flagship Boutique - Event (Hanoi, 越南)
It is a nice and cooling afternoon as guests arrive at Pacific Place in anticipation of the launch of Longines largest global flagship boutique. The occasion is graced by Swiss Ambassador, His Excellency Mr. Jean-Hubert Lebet ; Longines President, Mr. Walter von Kaenel; and Longines Ambassadress of Elegance, Ms. Denise Keller.
The largest Longines boutique in the world not only boasts the most comprehensive Longines collection, it also creates a whole new level of brand experience through an extensive VIP/Brand Heritage mezzanine. Customers can relax over coffee and study Longines' 177 years of watch-making excellence through prominent visuals and plough through pages of Longines literature over 50 square metres of lounge space on the mezzanine.
The carefully crafted boutique also features the biggest Barissol visual in a Longines boutique. Spanning over two floors, the prominent and elegant Aishwarya Rai could be easily spotted from the main street. This Longines boutique is also the biggest mono-brand watch boutique in Vietnam. With VIP guests from Switzerland, Singapore, Malaysia and Indonesia, it is truly a regional celebration of this Longines milestone.
Guests were mesmerised by the graceful entrance of Ms. Denise Keller in a snow-white horse-carriage, true to the spirit of Longines - Elegance is an attitude. This is followed by the official ribbon-cutting ceremony and champagne toasting to the success of the new boutique. Guests were invited for a tour in the boutique and the event ended with a group interview session with the media.
